Benetton once again captures the minds and attention of the public and media with its worldwide UNHATE CAMPAIGN. United Colors of Benetton invites the leaders and citizens of the world to combat the culture of hatred.

“Hatred is never appeased by hatred in this world. By non-hatred alone is hatred appeased” – The Basket of Suttas, Sutta Pitaka

Although the image of Pope Benedict XVI enthusiastically kissing prominent Muslim imam Ahmed Mohamed el-Tayeb was pulled out due to recent uproar by the Vatican, the campaign continues to stand on its mission for the humane concept of tolerance. The central theme is the kiss which is the most universal symbol of love especially between nations and world political and religious leaders. It is a path to reconciliation where dialogue and mediation must be continually applied. Benetton‘s campaign promotes a shift in the balance: don’t hate, Unhate.

01 Supreme Leader of North Korea – President of South Korea
02 President of the USA – President of Venezuela
03 Chancellor of Germany – President of France
04 President of the Palestinian National Authority – Prime Minister of Israel
05 Paramount Leader of the Peoples Republic of China – President of the USA

View the complete film

Everyone is invited to take part in the campaign and post their own pictures and opinions. People will learn to unhate each other.

Designer Denim Jeans Fashion:
Season Collections, Campaigns and Lookbooks.
Credit and Source Links:
www.benetton.com
unhate.benetton.com

Related Posts and Links:

• Benetton 2012 Spring Summer Ad Campaign
• Sisley 2012 Spring Summer Ad Campaign
• Benetton 2011-2012 Fall Winter Womens Collection
• Benetton 2011-2012 Fall Winter Mens Collection
• Benetton 2011-2012 Fall Winter Campaign
• Benetton 2011-2012 Fall Winter Runway
• Benetton 2011 Spring Summer Collection
• Benetton 2009 Spring Summer Collection
• Playlife 2011-2012 Fall Winter Campaign
• Playlife 2011-2012 Fall Winter Collection
• Sisley 2011-2012 Fall Winter Collection
• Jean Culture Initial Brand Page: Sisley Jeans
• Jean Culture Initial Brand Page: Benetton Jeanswear
• Jean Culture Initial Brand Page: Playlife & Jean’s West

In 2011-2012 Fall Winter, Collections: Fall Winter on November 20, 2011.

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